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Navigating AI Ethics in Aged Care: Why Human Oversight is Essential for Brand Trust in 2026
Artificial intelligence is reshaping many sectors, including aged care in Australia. The recent decision by the Australian government to remove the human element from assessing aged care packages raises serious ethical questions. This shift to fully automated AI assessments risks repeating past mistakes like RoboDebt, where automated systems caused harm by misjudging individuals’ circumstances. For retirees and the elder generation, these changes could mean being unfairly den

Missy Kay
Jan 223 min read


Should Brands Be Transparent About AI-Generated Content and How to Use It Responsibly
The recent controversy surrounding Australian retailer Jeanswest’s use of AI to create website and social media content has sparked an important conversation. Brendan Wong’s LinkedIn News Australia post raised two key questions: Should brands be upfront about AI-generated content? And how can businesses use this technology without alienating customers? These questions are crucial as AI becomes more common in marketing and communications. This post explores these questions in

Missy Kay
Jan 204 min read
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